Is it good enough to use animation in presentations? That is problematic to answer since when we delve into PowerPoint graphic tools, the available animation effects are sort of cheesy that might be our turn-offs.
In such a case, our craftsmanship is essential to generate an enhancing animation concept with limited aids. Animations, which fall into four basics (entrance, emphasis, motion paths, and exits), can be the game-changer for PowerPoint presentations. It seems to be more attested under this New Normal as we are more used to with virtual meetings, where no direct contact with our audiences.
Think about it: no real communication. Then how will our ideas be delivered lavishly?
We believe with all the pros-and-cons, animations can be the groundbreaking solution to this problem. To get into details, let’s take a look at why we should initiate to use them in presentations:
1. Effective microinteractions
Microinteractions are small moments when audiences and design interact. Practically, it happens with feigning a dummy yet interactive command button or vector icons as if they can be clicked.
Those little details are impactful within our screen-share deliverance because we can’t rely much on body language in front of a webcam. They add the inquisitive, unobtrusive feeling of interacting with real objects. With approaching this method, we can bring an authentic experience that livens up the look of our presentation.
2. Drawing focus
Most likely, we straighten out a bunch of animation effects at once. This is troubling for particular reasons. It makes our slides awful, overwhelming, and less purposeful. Unfortunately, we frequently unaware of this misuse.
With animations, a presenter can direct audiences’ attention from A-Z sequentially. It helps to mitigate a message in a deductive way which finally arrives into a call-to-action. In short, whether an effect begins on top of another or comes from behind, it changes the effectiveness of a message.
3. Control the pace
Animations can make slides break more sensible. That incommunicable part of a presentation is no longer making audiences lose interest. With animating objects, they will feel engaged though everything is in silence, in the meantime, we may take a little pause to breathe and get prepared before jumping to the next topic.
As a side note, everyone will get annoyed when the presenter can’t sit on the proper timing. With that being said, pace is one thing we must control. Just like pouring water into a glass, it goes the same with the content deliverance. Let it all out moderately, and animations can assist us for such a thing.
4. Better branding
Have you ever imagined how a brand like Apple showcasing their product to investors? It is obvious that they, as an award-winning brand, will never array a presentation or a pitch deck with no personality.
Animation equals a soul that can mold an identity on a slide’s interface. What is meant here is not only the content but also the graphic elements surrounding it, such as the background, placeholders, and illustrations. All in all, when a slight motion is reinforced to it, a brand will be unique.
Until today, an animated presentation is considered cutting-edge. But, remember that presentations are about information and presenter. Try to use only effects that boost your point, and if it doesn’t add any benefit to your presentation, leave it.
The use of animation is a double-edged which can bring out our public speaking to the next level or even make it tacky. It all depends on the user’s expertise. Hence, never let you mess something up that badly.